Context

Beckn collaborated with us to upgrade the creative outlook and content strategy. Beckn had a challenge to communicate and define what it is, to the audience except for the niche ‘developer’ segment. We decided to take things into our own hands until a strong foundation is laid.

Approach

We first decided to upgrade the branding, without disturbing the key thought process behind the logo. But we integrated our new thinking into it. It is the wave of lines connecting the dots, indicating the open networks, which when interconnected, can create waves of change. The dots and line connections are the key assets used across the channels.

We set a content roadmap and the narrative ensured that Beckn is highly intriguing, promising, comprehensive but unimaginably big. Beckn was being set to democratize the digital ecosphere and it has already been creating these waves of transformation in various parts of the world. 

Being a part of the team consisting of legendary changemakers of the country (world as well) Nandan Nilekani, Sujith Nair and Pramod Varma, we were able to even brand Beckn’s first community Beckn Open Collective and FIDE foundation.

Beckn Protocol was one of the highly privileged brands we have worked on.