Context

CMS College Kottayam, is one of the leading, progressive institutes in the South Indian state of Kerala. However, the brand carries a legacy of standing strong through ages and building a loyal community of people who have walked the campus earth. CMS wanted to now ensure the community keeps growing. 

So our task was to retain the tradition, but create something which even the present and future would be able to relate to.

Approach

We decided to unearth the ‘aspirational’ value for the brand and institute. Our branding riveted around the ‘nature’ inspired, traditionally rooted, eco-friendly institute. We wanted to ensure that we depicted the institute's intent to uphold sustainability as one of the key fundamental pillars. 

We created a short simple video with a few glimpses of many activities from inside the campus, set amidst a wide wild green cover. One can feel a sense of freshness and purity in the air. 

Our UIUX design promised to provide a seamless and soothing experience to users. 

However, the major task was to create a new font for the institute, which mirrors the traditionally reserved Malayalam font. While we managed to crack that, we ensured it appeals to a contemporary and progressive era as well. We had to set a fine balance between past and the future, while holding the respect for this age-old home for knowledge seekers.